Virgil Abloh, the founder Off-White and creative director for Kanye West, has finally opened a flagship store in New York. Named Em Pty Gallery, it is much more than just a store. The space will constantly be changing acting as a gallery space, and future projects by artists the brand works with will be displayed there. This is definitely a new concept that will keep people very interested in visiting the store often to see what is new.
The store at the moment is covered in autumn leaves and trees. Very similar to how their Fall 2017 show in Paris looked. Check out the store at 51 Mercer Street.